About me.

I’m a Creative Director focused on building work that connects brands with people in meaningful ways. The work I enjoy most is grounded in insight, shaped by culture, and built to connect with real audience needs. When it works, the result is campaigns, digital experiences, and content that feel less like advertising and more like something people actually want to engage with.

I’ve always believed the real strength of a brand lives in the emotional connection it creates. The creative that sticks rarely comes from shouting about features. It comes from understanding the audience first, recognizing what matters to them, and building ideas that resonate. Simple in theory. Slightly harder in practice.

I like to say I “grew up” in agencies. I spent my early career at Ogilvy and Havas, learning the craft alongside some incredibly talented people. Those years built a strong foundation in insight-driven strategy and consumer behavior, which continues to shape how I approach the work today.

For the past seven years, I’ve led brand strategy and creative direction for one of gaming’s most innovative brands. That includes everything from brand campaigns and product launches to content and digital experiences, and occasionally, explaining to non-gamers what a controller with rear paddles actually does.

One of the most rewarding parts of being a Creative Director is building and mentoring teams. Producing great work matters, but helping talented people grow into confident, capable creatives matters more. That mindset led me back to the University of Georgia to pursue a Master’s in Emerging Media, expanding my skill set across digital strategy, UX/UI design, web and app development, with the goal of teaching at the collegiate level in the future.

Outside of work, you’ll usually find me with my family, playing drums, at a concert, or halfway through a DIY project that may or may not require three trips to Home Depot. I’m an avid music lover, a tattoo collector, a lifelong Formula 1 fan (Forza Ferrari!), and a diehard UGA football fan. Go Dawgs!