During the celebration of the 100th anniversary of the Contour Bottle, we created an immersive experience that took consumers on a unique, multi-sensory journey while celebrating the bottle's muse-like role. The exhibit showcased pieces featuring the Coca-Cola bottle produced by 20+ iconic artists like Andy Warhol, Norman Rockwell and Clive Barker, plus historical artifacts and interactive experiences that showcase the bottle's imprint on the art world and pop culture.
Along with the physical and digital interactions, we decided to create a piece of art ourselves. Our deconstructed Contour Bottle sculpture mesmerized consumers at it only appeared as a whole bottle from a special viewing area.
Two separate exhibits were created and visited more than 15 countries and traveled over 62,000 miles.
Role: Creative Director
Agency: Havas Sports & Entertainment