91 cities. 52 countries. 6 continents. The FIFA World Cup Trophy Tour (FWCTT) is the largest experiential tour in human history, three times running and we're doing it again. This year, the global tour will reach close to million fans around the world and give them a once-in-a-lifetime opportunity to get up close to the actual solid-gold trophy that the tournament winners receive.
From concept development, market toolkits, e-newsletters, brand design across print, digital, social and of course the FWCTT plane (inside and out), our team handled absolutely everything.
Role: Creative Director
Agency: Havas Sports & Entertainment