OMEGA Wanted to make a "grand entrance" at the 99th Annual PGA Championship at Quail Hollow Club. As a major PGA sponsor, OMEGA wanted to leverage their two star athletes, Rory Mcilroy and Sergio Garcia, to build a buzz on social media as well as engage fans in the PGA merchandise tent. Since the brand was celebrating its legacy of space travel wth the release of its new "moonwatch," it was only natural to bring these two together.
We scripted a content series for Rory and Sergio to engage with the fans with a little surprise and delight. Throw in a couple space suits and a custom fabricated Lunar Gold Rover and it became social media gold, garnering over 1 million views across Instagram alone. When Rory and Sergio weren't using the Rover to show-off on the course, it served as the perfect photo-opp for fans.
We also created an interactive display inside the entrance of the PGA Merchandise tent. As consumers walked in, they were greeted by content of the two golfers having a bit fun and posing for a few selfies. Messaging also directed fans to the OMEGA shop within the tent.