The world of gaming isn’t measured in hours, minutes, or even seconds... it’s measured in milliseconds. It’s the difference between delivering a sniper bullet, or taking one. Between breaking a tackle, or having your ankles broken. Between being remembered forever, or forgotten instantly. So, what’s millisecond worth? Everything.
Redesigned from the ground up, SCUF Instinct was the first next-gen console controller to come out of the brand. Every aspect of the design lives up to its name delivering quicker reactions, faster gameplay, and better performance.
A teaser campaign built the anticipation and our launch campaign flighted across owned and paid channels, supported by our roster of passionate influencers through their content channels. Paid spots, original targeted content, product feature videos, social awareness and education drove consumers to our product landing page for a streamlined shopping experience.
Our day one sales delivered the highest grossing product launch in the company’s history – achieving 5x the originally forecasted revenue. With PR and influencer reach exceeding 423M, social impressions surpassed 3.7M, and our content pieces generating 423K views, well let’s just say that’s not a bad first day for the next-generation.
Role: Creative Director