After completing SCUF’s global re-brand, we reimagined our e-commerce website from an entirely new perspective. While our pro-gaming controllers are known for their outstanding performance, our site was not.
With over 20M unique visitors a year, we needed to streamline the shopping journey, redefine our customization tool, and redesign the site’s UI from the ground-up all in a concerted effort to ensure we weren’t “leaving money on the table” – as they say. And, with over 80% of our traffic coming via mobile, we needed to optimize our experience for smaller screen sizes and faster load times.
The result was a responsive site built for efficiency, speed, and sales performance. The updates increased conversion 23%, reduced bounce rates by 15%, reduced page speed below 2 seconds, increased our AOV by 10%, all while averaging $90M of revenue annually.
In addition to the site’s original redesign, I’ve led all UX/UI design, wireframe development, creative asset, copy and content creation ever since.
Role: Creative Director