The Marvel Experience could be described as a “first-person” Super Hero adventure through the Marvel Universe. The touring attraction leverages next-generation technical production, digitally projected animation, multi-touch tables, augmented reality, motion-wide engagements, a thrilling motion ride and the world’s only commercially available 360-degree 3D stereoscopic projection theater.
While our production team handled the tour management, on-site logistics and staffing, the design team was tasked with creating graphic elements for virtually every surface covering the 100,000 square foot experience. From massive environmental graphics to directional and educational signage, we designed over 100 different elements for the tour.
Role: Creative and Design Direction
Agency: Havas Sports & Entertainment