No one had ever heard of Zoosk.com. And I don't blame 'em. They weren't even ranked on the top internet dating sites. Yes, they rank those. They had no brand awareness and the awareness they did have, well, they didn't really intend on having. But they had a really good schtick. They weren't in this to find you "the one." They were in this so you could simply have fun and date how you wanted to. You could date, your way.
The campaign was launched with print, tv, radio, outdoor... you get the picture. After 90 days, Zoosk reported an increase of over 40,000 new members. They quickly jumped from not on the chart, to #4 behind eHarmony and Match.com. Not to mention the work earned a Bronze Effie.
Role: Art Director
Agency: Ogilvy